The environment or the bottom line...can you consider both?

by WestOne Cars | Tuesday, 10. November 2009 Comments (0)

The phrase carbon footprint has become embedded into our vocabulary and a term which can bring large organisations out in a sweat.

However, in times of economic crisis when unemployment is rising and businesses and consumers alike seek to reduce expenditure is it appropriate or relevant to put environmental concerns above more pressing issues? Can organisations afford to spend time and effort seeking out ‘green' suppliers and totting up their carbon output?

The reality is that whilst we might be destroying our planet for future generations the current economic environment has the potential to destroy the livelihoods of many people...today.

So what is the answer? Do we put green issues to the side until we are in a more stable economic position, or do we seek to find suppliers who don't force you to choose?

Over the past decade many organisations have sprung up which have firmly hung their hat on the green peg. Whilst they may have, at one time, been considered forward thinking and innovative they could also be termed ‘one trick ponies'. However, all is not lost as true value can be found amongst the organisations who have taken a more balanced approach to being ‘green' whilst continuing to concentrate on providing customers with choice, high levels of customer service and a variety of cost effective options.

So when considering your passenger transport carbon footprint, and how to balance this objective against ensuring your business remains viable...make sure you peer below the environmental offering and see what else is there!

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